WEBVTT
Kind: captions
Language: en-GB

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The ad-pocalypse is still going strong

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*Dramatic music*

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Imagine paying for an advertisment to be shown

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but even though no-one watches it,

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you still have to pay for it.

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On TV you can actually never know

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if someone is watching your advert.

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Maybe they're out taking a piss , maybe arguing with their wife,

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eating, being distracted, whatever.

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You still have to pay for the ad to be shown

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Well on YouTube it doesn't work like that. If you dont watch

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the entire ad for at least 30 seconds, you don't have to pay anything.

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No money is basically lost

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So it seems pretty safe to advertise on youtube

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At least it seems pretty great... if you ask me

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Advertising on Youtube can give you a wider reach than any TV network could

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If your target consumer is 18-34

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Youtube has a wider reach than any

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TV network. Than any cable TV network

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and according to a research conducted by Google

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'may be a little biased'

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But they found that in 80% of cases

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ads that were shown on Youtube as supposed to TV

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were 80%  more effective to drive towards a sale

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and you know i may be little biased as well, but i believe that fact

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because on youtube you can arget consumer much much easier

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You got demographics, geographics, time of day, retargeting of ads and based of interest ads

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which have been shown to be highly effective.

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Youtube doesn't just know who your target consumer is

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they know what they like

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what their behaviour is like

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and you can reach them directly

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not guessing *laugh*

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and let's say you wanna buy the product

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that you see in the advert- what you gotta do- you gotta

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walk outside and go to the store

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ridiculous

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you can just click on the ad

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and buy it there

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sooooo simple, man advertising

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on youtube seems like

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the greatest thing ever- I know

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but wait there's more! On TV ads

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you gotta pay a certain amount

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to get your ads shown, alright.

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It could be pretty expensive

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Well on Youtube, if you wanna pay a dollar, to advertise

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you pay a dollar. That's all you gotta do.

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There's no limits. And let's say you wanna pay

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a million, fifty million

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You can pay fifty million, no-one is gonna stop ya.

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Well, you wanna spend a little extra while you're at it

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because if you advertise on Youtube

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you're also supporting independent creators all across the world

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You can also get organic views on Youtube

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*chuckles*

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'Hey, what do you mean with that?'

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Well, you know those old spice(?) commercials?

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'I HAVE A SOOOOOOOOOOOOON'

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millions and millions of views

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You don't turn on the TV, hoping that you'll see one.

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You go to Youtube to watch it.

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You basically are getting people to watch your advertisments

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FOR FREE! WOW!

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'Youtube advertising seems AMAZING.

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Why is- why would I possibly never advertise there!'

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'But Felix, I've heard it's not safe to advertise on Youtube

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There is racist videos out there.

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And what if my ads appear on them?'

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Youtube has extremely strict rules, on demonetization

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Even before this whole adpocalypse happened.

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Ask any creator.

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You talk about politics, your video will get demonetized.

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Literally, I play a game with a single bit of sexuality in it, like, no nudity whatsoever

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it gets demonetized.

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It's very sensitive.

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It's a very strict system that's in place.

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And like I said, even before all these outburst

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And people know, that if a Coca-Cola ad appears on my video

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that doesn't mean that Coca-Cola is supporting my views, whatever they may be.

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It's just common sense. People know this already.

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It's just an advert.

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And if you wanna advertise on Youtube, you can reach out to creators directly

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*points at himself* me me me
and target your ad through them

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Get a video done together and then run your ads across their videos specifically

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If you want a more authentic way of doing advertisement, you can't find it. It doesn't exist.

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We can talk directly- We have an audience that listens to us, they care about what we say and they trust us.

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If you're scared about your ads showing up in the wrong place

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you can see through analytics exactly where your money is being spent.

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'What's that? I don't need the media to tell me about that?

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That's so strange

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It's almost like the whole thing is just blown out of proportion.

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I can just look online and see where

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my ads is being- my ad money is being spent on.'

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How about that! It's right there in front of you.

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TV doesn't have that. That's very interesting.

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And if Youtube wasn't even more safe

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they added even sctricter rules

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and for your ad money to be spent,

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the creator has to have more than 10.000 views on the platform

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essentially eliminating anyone to upload anything and have ads on it.

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Because let's say if a news company

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wanted to take, for some reason

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advertisements from other companies and place them directly

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and place them directly

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on racist content

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for whatever reason

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I can't think of

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They can no longer do that.

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I think it's interesting recently what happened with Pepsi

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They pull ads off from Youtube, to avoid controversy

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and came up with an advert, that they probably spent millions and millions and millions dollars on,

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and it flopped. It got a ton of controversy

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Because it didn't reflect reality.

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Youtube is painfully honest in its reflection of what the audience really want.

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If you don't like on something on Youtube, you'll know.

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*chuckles*

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Not only was the advertisement offensive, but it was also unauthentic

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People know this

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Why?

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Because just look at the dislike bar

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I know it's a kind of stupid metric to bring up,

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but it's anonymous.

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And it shows that this type of way of  doing advertisement,

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is not relevant anymore.

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*wise words from Felix the IV*