WEBVTT Kind: captions Language: en 00:00:00.780 --> 00:00:03.960 THE "AD-POCALYPSE" IS STILL GOING STRONG.. 00:00:04.060 --> 00:00:10.580 *action music* 00:00:14.520 --> 00:00:22.040 Imagine paying for an advertisement to be shown but even though no one watches it you still have to pay [for] it on 00:00:22.240 --> 00:00:25.760 TV. You can actually never know if someone is watching your advert 00:00:25.769 --> 00:00:30.149 Maybe there are taking a piss.. maybe arguing with their wife.. eating being distracted 00:00:30.150 --> 00:00:33.899 Whatever, you still have to pay for the ad to be shown well on YouTube 00:00:33.899 --> 00:00:39.479 It doesn't work like that, if you don't watch the entire ad or for at least 30 seconds 00:00:39.480 --> 00:00:45.149 You don't have to pay anything. No money is basically lost, so it seems pretty safe... 00:00:46.060 --> 00:00:53.780 To advertise on YouTube *laughes* at least it seems pretty great if you ask me advertising on YouTube can give you a wider reach than any 00:00:54.060 --> 00:00:56.060 TV Network could. If your target 00:00:56.460 --> 00:00:58.460 Consumer is 18 to 34 00:00:59.080 --> 00:01:07.000 YouTube has a Wider reach than any TV network than any cable TV network and according to a research conducted by Google 00:01:07.500 --> 00:01:11.760 May be a little biased *laughes* but [they] found that in eighty percent of cases, ads 00:01:12.120 --> 00:01:16.960 That were shown on YouTube as opposed to TV were eighty percent 00:01:17.439 --> 00:01:23.189 More effective to drive towards a sale, and you know I may be [a] little biased as well 00:01:23.189 --> 00:01:31.169 But I believe that fact because on Youtube you can target your consumer much much easier. You got demographics geographics time of day 00:01:31.840 --> 00:01:35.970 Retargeting of ads and base of interest ads, which have shown to be highly effective 00:01:36.460 --> 00:01:40.500 YouTube doesn't just know who your target consumer is they know what they like, 00:01:41.110 --> 00:01:46.529 What their behavior [is] like and you can reach them directly not not guessing 00:01:47.110 --> 00:01:49.000 and let's say you want to buy the 00:01:49.000 --> 00:01:53.790 Product that you see in the advert what you gotta do you gotta walk outside and go to the store? 00:01:54.579 --> 00:01:57.119 ridiculous you can just click on the ad 00:01:57.880 --> 00:01:59.350 and buy it there :) 00:01:59.350 --> 00:02:05.939 So simple, man advertising on YouTube seems like the greatest thing ever I know. But wait.. 00:02:05.939 --> 00:02:10.708 There's more! on TV ads, You gotta pay a certain amount to get your ads 00:02:11.260 --> 00:02:13.260 shown all right, and it could be 00:02:13.450 --> 00:02:20.019 Pretty expensive. Well on YouTube if you want to pay a dollar to advertise you pay a dollar that's all you got to do 00:02:20.019 --> 00:02:21.650 there's no limit and 00:02:21.650 --> 00:02:27.789 Let's say you want to pay a million 50 million you can pay 50 million. No one's going to stop ya 00:02:28.459 --> 00:02:35.829 All right, why not spend a little extra while you're at it. Because if you advertise on Youtube, you're also supporting independent 00:02:36.560 --> 00:02:41.229 Creators all across the world you can also get organic views on YouTube 00:02:42.680 --> 00:02:46.900 Hey, what do you mean with that well you know those old spice commercials? 00:02:47.380 --> 00:02:50.860 Commercial: I have a SOOOOON >:D ! 00:02:51.140 --> 00:02:57.840 Millions and millions of views, you don't turn on the television hoping that you'll see one you go to youtube to watch it 00:02:57.840 --> 00:03:01.420 You're basically getting people to watch your advertisement for FREE! 00:03:02.200 --> 00:03:03.080 WOW! 00:03:03.080 --> 00:03:06.400 *megaphone* Youtube advertising seems amazing! 00:03:06.400 --> 00:03:12.099 Why is why would I possibly never advertise there? But Felix, I've heard that 00:03:12.099 --> 00:03:14.079 It's not safe to advertise on YouTube 00:03:14.079 --> 00:03:16.069 There is a racist videos out there! 00:03:16.069 --> 00:03:20.798 and what if my ads appear on them? Youtube as extremely strict rules.. 00:03:21.080 --> 00:03:26.880 on de-monetization even before this whole ad-pocalypse happened and ask ask any Creator 00:03:27.860 --> 00:03:32.100 And, You talk about politics your video will get de-monetized literally 00:03:32.109 --> 00:03:39.039 I play a game with a single bit of sexuality in it like no nudity whatsoever it gets de-monetized 00:03:39.040 --> 00:03:44.280 It's very sensitive. It's a very strict system. That's in place 00:03:45.040 --> 00:03:47.840 and like I said even before all this outbursts and 00:03:48.019 --> 00:03:55.869 People know that if a coca-cola ad appears in my video that doesn't mean that coca-cola is supporting my views whatever they may be 00:03:56.209 --> 00:03:59.078 It's just common sense people know this already 00:03:59.450 --> 00:04:04.359 it's just an advert and if you want to advertise on YouTube you can reach out to 00:04:04.549 --> 00:04:11.138 Creators directly and Target your ad through them get a video done together and then run your ads across their video 00:04:11.329 --> 00:04:18.189 Specifically if you want a more authentic way of doing advertisement you can't find it. It doesn't exist 00:04:18.190 --> 00:04:22.929 we can talk directly-we have an audience that listen to us they care about what we say and 00:04:23.030 --> 00:04:26.709 They trust us if you're scared of your ads showing up in the wrong place, 00:04:27.320 --> 00:04:29.320 You can see through analytics 00:04:29.620 --> 00:04:37.380 Exactly where your money is being spent. Oh, what, whats that? I don't need the media to tell me about that. That's so strange 00:04:37.430 --> 00:04:40.419 It's almost like the whole thing is just blown out of proportion 00:04:40.640 --> 00:04:45.279 I could just look online and see where my ads is being spent ad money is being spent on 00:04:45.280 --> 00:04:51.850 How about that it's right there in front of you, TV doesn't have that, that's very interesting, and if Youtube wasn't even more safe 00:04:51.890 --> 00:04:58.930 They added even stricter rules and for your ad money to be spent the creator has to have more than 10,000 views on the platform 00:04:59.480 --> 00:05:05.980 Essentially eliminating anyone to upload anything and have ads on it. Because let's say if a news company 00:05:06.560 --> 00:05:08.180 wanted to take 00:05:08.180 --> 00:05:10.180 for some reason 00:05:10.240 --> 00:05:14.420 advertisements from other companies and place them directly on.. 00:05:15.320 --> 00:05:19.460 racist content for whatever reason I can't think of. 00:05:20.260 --> 00:05:23.320 They can no longer do that. I think it's interesting 00:05:23.800 --> 00:05:28.860 Recently what happened with Pepsi. They pull ads off from YouTube to avoid 00:05:29.150 --> 00:05:33.340 Controversy and came up with an advert that they probably spent millions and millions 00:05:33.400 --> 00:05:35.760 and millions of dollars on and it flopped 00:05:35.860 --> 00:05:39.500 it got a ton of controversy because it didn't reflect reality. 00:05:39.680 --> 00:05:44.533 YouTube is painfully honest and its reflection of what the audience really want. 00:05:44.533 --> 00:05:47.020 If you don't like on something on YouTube 00:05:47.360 --> 00:05:49.000 You'll know 00:05:49.000 --> 00:05:49.500 *Laughs* 00:05:49.500 --> 00:05:51.540 Not only was the advertisement offensive 00:05:51.550 --> 00:05:57.099 But it was also un-authentic people know this. Why? Because just look at the dislike bar 00:05:57.100 --> 00:06:00.129 I know, it's a kind of a stupid metric to bring up, but it's anonymous 00:06:00.140 --> 00:06:05.650 And it shows that this type of way of doing advertisement is not relevant anymore 00:06:05.900 --> 00:06:11.640 "The way media like to portray thinks is no longer a reflection of reality" -Pewds 2k17