WEBVTT Kind: captions Language: en-GB 00:00:00.020 --> 00:00:00.940 Lesson One: 00:00:00.940 --> 00:00:02.660 Click-baiting titles. 00:00:02.660 --> 00:00:04.100 Got you, didn't I? 00:00:04.460 --> 00:00:05.280 𝐒 𝐌 𝐀 𝐒 𝐇 𝐋 𝐈 𝐊 𝐄 00:00:05.280 --> 00:00:07.300 When people ask what I do for a living 00:00:07.300 --> 00:00:08.740 Older people basically. 00:00:08.740 --> 00:00:10.120 And I say I do YouTube 00:00:10.120 --> 00:00:11.400 I'm always met with: 00:00:11.400 --> 00:00:14.040 "Oh, that must be amazing, you must earn a lot of money," or.. 00:00:14.880 --> 00:00:18.180 "It must be so cool to have an audience that love you." 00:00:18.460 --> 00:00:20.620 And yes, yes, of course. 00:00:21.620 --> 00:00:22.140 But.. 00:00:23.180 --> 00:00:26.180 He's gonna complain about YouTube again, here he goes. *dankest cloning meme ever* 00:00:26.300 --> 00:00:27.660 There's a side to YouTube.. 00:00:28.400 --> 00:00:30.900 That, I think a lot of the time, isn't addressed. 00:00:31.320 --> 00:00:35.840 Or at least in a way that is understandable for someone that doesn't make videos 00:00:36.320 --> 00:00:39.000 Or for someone that doesn't really get YouTube. 00:00:39.340 --> 00:00:42.060 Cuz the only people see is really the fame and the money 00:00:42.100 --> 00:00:43.340 And that's all that matters. 00:00:43.620 --> 00:00:46.300 But we started to see more and more YouTubers 00:00:46.300 --> 00:00:50.320 And streamers and online entertainers come out and make videos saying: 00:00:51.040 --> 00:00:53.300 "Oh, I'm feeling really down," or.. 00:00:53.300 --> 00:00:55.660 "I'm actually going through depression," or.. 00:00:55.660 --> 00:00:57.300 Maybe just completely manic. 00:00:57.300 --> 00:00:58.460 If fame and money, 00:00:59.780 --> 00:01:02.940 Means you have to be happy and you can't complain about anything. 00:01:03.300 --> 00:01:04.660 Are all of these people just lying? 00:01:04.660 --> 00:01:06.400 Michael, Vsauce here. ( Ν‘Β° ΝœΚ– Ν‘Β° ) 00:01:06.700 --> 00:01:07.700 Let's investigate. 00:01:07.880 --> 00:01:10.420 I'm sure there's gonna be some people that don't agree with me on this 00:01:10.640 --> 00:01:12.320 and I don't think this applies to everyone. 00:01:12.320 --> 00:01:13.880 It's not some rule or whatever. 00:01:14.040 --> 00:01:18.940 But it's very easy to be a YouTuber Or a new upcoming YouTuber. 00:01:19.180 --> 00:01:21.220 If you watch YouTube, I'm sure you can relate 00:01:21.220 --> 00:01:24.000 to stumbling upon someone's channel for the first time, 00:01:24.340 --> 00:01:25.940 you binge watch all their videos, 00:01:26.280 --> 00:01:28.440 you just want more and more and more and you watched 00:01:28.440 --> 00:01:31.580 all the videos that they produced and then after a while, 00:01:31.980 --> 00:01:33.580 you get kind of tired of it 00:01:33.900 --> 00:01:35.160 and what was 00:01:35.740 --> 00:01:37.760 once very engaging and captivating 00:01:38.120 --> 00:01:40.060 suddenly doesn't seem as interesting anymore. 00:01:40.060 --> 00:01:41.780 I think this applies to literally anything 00:01:41.900 --> 00:01:43.020 EXCEPT MY CHANNEL. 00:01:43.020 --> 00:01:46.500 But this is the reason why some YouTubers or some channels 00:01:46.500 --> 00:01:48.300 can rise so quickly 00:01:48.300 --> 00:01:51.160 and still go down equally fast. 00:01:51.340 --> 00:01:53.200 A tired example of this, I know 00:01:53.200 --> 00:01:54.820 LeafyIsHere, for example. 00:01:54.820 --> 00:01:56.780 Maybe people don't wanna give him discredit 00:01:57.180 --> 00:02:00.720 but he really pioneered the commentary genre on YouTube. 00:02:00.720 --> 00:02:02.960 At least in a way people that haven't seen before 00:02:02.960 --> 00:02:04.960 at least introduced it to a lot of people. 00:02:05.200 --> 00:02:05.900 But once, 00:02:06.640 --> 00:02:10.980 it was all revealed that it was clear that there wasn't really much depth to his content. 00:02:11.360 --> 00:02:13.300 or his chin, for that matter. 00:02:13.400 --> 00:02:14.260 Smash like. 00:02:15.360 --> 00:02:16.140 And all of the sudden, 00:02:16.820 --> 00:02:18.300 this channel that was exploding, 00:02:18.800 --> 00:02:21.380 people didn't care anymore and it just disappeared. 00:02:21.620 --> 00:02:23.180 I think every YouTuber 00:02:23.180 --> 00:02:25.680 that is recognisable has gone through this phase 00:02:26.160 --> 00:02:28.160 of the boom of their channel. 00:02:28.720 --> 00:02:32.820 Mine occurred, I think in 2015 or maybe before, I don't know. 00:02:33.100 --> 00:02:36.860 I do remember that when my channel really blew up for the first time, 00:02:37.160 --> 00:02:39.940 it was one of the most amazing experiences of my life 00:02:39.940 --> 00:02:41.640 because it was all positive, 00:02:41.940 --> 00:02:43.560 I didn't have any haters at the time. 00:02:44.020 --> 00:02:46.680 It was just me and my audience sharing this journey 00:02:46.680 --> 00:02:50.180 and it was just incredible, I felt unstoppable 00:02:50.360 --> 00:02:53.480 I was getting all these numbers and it was just- I didn't get it 00:02:53.480 --> 00:02:55.340 Like, how is it even possible? 00:02:55.480 --> 00:02:58.820 But what comes up must go down 00:02:58.820 --> 00:03:03.300 And if you watched literally any other youtuber that has been the biggest youtuber on this platform 00:03:03.640 --> 00:03:05.780 My future doesn't look very good 00:03:06.240 --> 00:03:07.700 Let's say you're a youtuber 00:03:07.700 --> 00:03:10.500 Let's say you've gone through this big youtuber movement 00:03:10.500 --> 00:03:12.520 And you've finally got what you wanted. 00:03:12.520 --> 00:03:16.100 You finally got recognized, you finally got an audience, you finally got a lot of money 00:03:16.400 --> 00:03:18.160 All these things that you always wanted 00:03:18.540 --> 00:03:22.580 But then, people that already watch your channel and they're starting to lose interest 00:03:22.580 --> 00:03:25.760 Which is inevitable for everyone on- that makes videos 00:03:25.920 --> 00:03:29.480 And suddenly the statistic that was bragging rights 00:03:29.480 --> 00:03:31.460 They're not as impressive anymore 00:03:31.760 --> 00:03:35.220 If anything you might be better off if people- people didn't see the statistics 00:03:35.220 --> 00:03:39.540 But they're all there, the views are all there. Everyone knows if your channel is doing good or bad 00:03:39.540 --> 00:03:45.080 And once your fans start noticing that you channel isn't as doing as it used to be 00:03:45.340 --> 00:03:47.100 They're quick to point out why 00:03:47.100 --> 00:03:50.860 You know, "it's not because I got tired of your content it's because of you" 00:03:51.220 --> 00:03:52.540 "You've changed man" 00:03:52.640 --> 00:03:56.080 It's easy to shift blame on others so this is only natural. 00:03:56.380 --> 00:04:00.235 But this of course leads to less appeal to your content, people are noticing 00:04:00.235 --> 00:04:02.165 less people are watching which, 00:04:02.840 --> 00:04:05.120 Spirals downwards that 00:04:05.120 --> 00:04:08.720 people lose even more interest, because other they- notice other people aren't interested 00:04:08.720 --> 00:04:11.520 And then you feel down thinking, "What am I doing wrong?" 00:04:11.740 --> 00:04:14.180 I'm making the same content as I've always made. 00:04:14.180 --> 00:04:16.940 Uhhh, eh. I don't understand. 00:04:16.940 --> 00:04:19.400 tHis is- yA don'T understannd. 00:04:20.040 --> 00:04:24.115 But despite feeling down. You still have to maintain this persona. 00:04:24.115 --> 00:04:27.055 That everything is fine, everything is great. People are drawn to this persona, 00:04:27.055 --> 00:04:29.665 where you're energetic and uh.. 00:04:29.960 --> 00:04:32.760 Hyper like all the Youtube videos are. 00:04:32.760 --> 00:04:35.680 Cuz that's what people like to watch. No one likes someone mop away, being 00:04:35.685 --> 00:04:38.665 negative on camera. So you feel bad about your content, 00:04:38.665 --> 00:04:41.675 You feel bad about yourself and you realise: 00:04:41.880 --> 00:04:44.915 "Wait a minute, I'm not in such a good place as I thought I would be." 00:04:45.400 --> 00:04:50.920 "I'm told that getting money and fame is the end goal to all things, that's how you get happy. That's what everyone wants." 00:04:50.920 --> 00:04:53.240 "People literally kill to be in my position" 00:04:53.240 --> 00:04:56.320 "So what's wrong with me? Why am I not as happy as I should be?" 00:04:56.320 --> 00:04:59.665 It's uh- Which makes you question your self even more and make you feel even worse, 00:04:59.665 --> 00:05:02.375 for not being as happy as you think you should be. And you ask yourself: 00:05:02.375 --> 00:05:04.685 "Was I, was I even.." 00:05:05.080 --> 00:05:08.000 "Happier before I started all of this? Was it even.." 00:05:08.000 --> 00:05:10.720 "Worth it?" But hey. You just gotta work a little harder. 00:05:10.720 --> 00:05:13.755 You gotta suck it up and get on that grind, 00:05:13.760 --> 00:05:15.800 you just gotta keep making videos. 00:05:16.320 --> 00:05:19.000 YouTube is all about quantity. If you keep uploading 00:05:19.025 --> 00:05:21.965 people will keep watching. But now you have to work twice as hard to get 00:05:21.965 --> 00:05:24.575 people engaged. But wha- before was so easy. 00:05:24.575 --> 00:05:27.505 When people watch you for the first time. They'll watch another video, 00:05:27.505 --> 00:05:30.415 another video, another video. Now you have to try a lil harder to get 00:05:30.415 --> 00:05:33.440 people interested, or twice as hard. And you realise 00:05:33.440 --> 00:05:36.040 You- You can't take a break. Because 00:05:36.045 --> 00:05:38.935 if you take a break your numbers will fall. 00:05:38.935 --> 00:05:42.800 If your numbers go down, people will notice that you're failing and you're not doing as well. 00:05:42.800 --> 00:05:44.520 Or they'll forgot about you, or maybe 00:05:44.525 --> 00:05:48.015 they just won't care if you comeback. And YouTube analytics 00:05:48.045 --> 00:05:51.095 doesn't tell if, you have to go on a break or- 00:05:51.095 --> 00:05:54.075 And YouTube analytics doesn't say if you go on a vacation, 00:05:54.075 --> 00:05:56.225 so you have to keep making videos 00:05:56.225 --> 00:05:58.825 and you're stuck at constantily producing content 00:05:58.825 --> 00:06:01.005 because you have to keep the numbers up 00:06:01.005 --> 00:06:04.020 'cause otherwi- if you don't, then your numbers will go down 00:06:04.020 --> 00:06:06.240 and if your numbers go down, that means you are failing 00:06:06.245 --> 00:06:08.000 and it will just keep on going that way. 00:06:08.060 --> 00:06:10.760 What if my friends notice that my channel is doing poorly? 00:06:10.760 --> 00:06:13.400 Are my friends even my friends with me because 00:06:13.400 --> 00:06:14.920 they like me, or because 00:06:15.240 --> 00:06:16.680 I have a lot of subscribers? 00:06:16.800 --> 00:06:20.960 You notice a lot of people online have the same amount of views 00:06:20.960 --> 00:06:22.720 and subscribes as their friends. 00:06:22.720 --> 00:06:24.740 I don't think this is a coincidence. 00:06:24.800 --> 00:06:31.260 A lot of people collaborate on Youtube and they build each other up and get viewers from each other, 00:06:31.280 --> 00:06:35.040 but that only lasts as long. That also has a lifeline on it. 00:06:35.040 --> 00:06:37.020 So to maintain what you had, 00:06:37.320 --> 00:06:40.120 the numbers that you got, you've got to compromise on a few things. 00:06:40.120 --> 00:06:42.120 Just a few things.. It's fine. 00:06:42.220 --> 00:06:44.840 Maybe.. I'll drop the faΓ§ade, you know.. 00:06:44.840 --> 00:06:48.000 Maybe I'll- maybe you can- maybe you can drop the faΓ§ade 00:06:48.000 --> 00:06:50.960 Maybe you'll uhh.. express honestly to your audience that 00:06:50.960 --> 00:06:54.460 you know, I feel really bad about my channel not doing as well.. 00:06:54.520 --> 00:06:56.540 Uhh.. Maybe you can cry on camera 00:06:56.540 --> 00:06:57.860 People love that. 00:06:58.120 --> 00:06:59.760 That will definitely get even more views. 00:06:59.760 --> 00:07:01.200 That would be great for the channel 00:07:01.200 --> 00:07:04.720 Maybe I can share more personal stuff in my life, people like that. 00:07:04.720 --> 00:07:08.200 It's not really what I wanna do, but no one seems to complain and 00:07:08.440 --> 00:07:10.200 it gets me what I want so.. 00:07:10.200 --> 00:07:14.020 Maybe I can share my relationship or maybe I can share my breakup. 00:07:14.020 --> 00:07:16.300 Maybe I can share my personal fight with friends or.. 00:07:16.480 --> 00:07:17.680 or anything really 00:07:17.680 --> 00:07:21.020 People like to know so there's nothing wrong with this, right? 00:07:21.060 --> 00:07:23.940 Any values that you previously kept get thrown out the window 00:07:23.940 --> 00:07:26.060 as a desperate attempt to keep getting views. 00:07:26.300 --> 00:07:28.760 Maybe some friendship shade- fades 00:07:29.120 --> 00:07:33.760 You star asking yourself.. well, wer- why were we friends in the beginning? 00:07:33.760 --> 00:07:35.680 Am I even likable as a person? 00:07:36.220 --> 00:07:37.060 Well.. 00:07:37.060 --> 00:07:39.240 Of course I am. I'm a youtuber. 00:07:39.520 --> 00:07:40.320 theh 00:07:40.380 --> 00:07:43.520 Maybe getting a few hundred subscribers makes you feel terrible 00:07:43.520 --> 00:07:46.480 when it used to make you feel so good about getting it, 00:07:46.480 --> 00:07:48.980 but because you used to get so much more.. 00:07:48.980 --> 00:07:50.320 it means nothing anymore. 00:07:50.320 --> 00:07:54.180 And just the numbers at this point have just completely taken over your life 00:07:54.520 --> 00:07:58.080 But maybe, thanks to all the expensive items you've got, 00:07:58.080 --> 00:07:59.680 the car, the house 00:07:59.680 --> 00:08:01.760 you can show off that lifestyle. 00:08:01.760 --> 00:08:03.300 That's really popular on Youtube 00:08:03.300 --> 00:08:07.060 Kids love that, and it doesn't matter who watches my content 00:08:07.060 --> 00:08:10.840 as long as I get more numbers, it doesn't... Who cares? 00:08:10.840 --> 00:08:13.380 Kids love to see what a great lifestyle a youtuber has, 00:08:13.380 --> 00:08:16.040 how rich they are, what- what girlfriend they have, 00:08:16.040 --> 00:08:17.900 what house they have, what cars they have. 00:08:17.900 --> 00:08:19.860 They want to know what it's like to be famous, 00:08:19.860 --> 00:08:21.600 they want to know what it's like to have money. 00:08:21.880 --> 00:08:26.120 And you're just selling the same lie that getting all these things 00:08:26.120 --> 00:08:28.120 are somehow going to make you happy, 00:08:28.120 --> 00:08:29.500 when it's just a lie. 00:08:29.740 --> 00:08:32.480 This story is a mixture of uhh.. 00:08:33.020 --> 00:08:39.260 Other youtubers that I've seen, other streamers that I've followed and other online people in general 00:08:39.260 --> 00:08:41.480 Uhhh.. And my own experience as well 00:08:41.480 --> 00:08:43.260 of uh.. Of what it's like to... 00:08:44.660 --> 00:08:46.540 Go from that boom to.. 00:08:47.200 --> 00:08:49.140 Ehhhh.. Maybe people don't really care 00:08:49.140 --> 00:08:49.760 laughs 00:08:49.760 --> 00:08:52.340 And this isn't even acknowledged in the people that don't make it. 00:08:52.340 --> 00:08:55.680 The people that put their heart and soul into making Youtube videos, 00:08:55.680 --> 00:08:58.760 grinding harder than anyone, just to... 00:08:59.440 --> 00:09:02.100 get the feeling and taste of what that's like, you know. 00:09:02.100 --> 00:09:04.820 So if it's bad for a lot of big youtubers, 00:09:04.820 --> 00:09:07.560 just imagine what it's like for the small youtubers.. 00:09:08.340 --> 00:09:09.440 that don't make it. 00:09:09.580 --> 00:09:11.780 I almost think Youtube in a way is an addicton 00:09:11.780 --> 00:09:16.260 You get all these numbers that make you feel good, but as soon as they go down, which they will, 00:09:16.720 --> 00:09:19.100 people just don't know how to handle it. 00:09:19.160 --> 00:09:21.940 They get really sad, or they could just go crazy. 00:09:22.140 --> 00:09:24.960 And we really started to see this more and more. 00:09:25.020 --> 00:09:28.140 People making desperate attempts to maintain an audience, 00:09:28.240 --> 00:09:31.080 doing crazy things, just anything, 00:09:31.460 --> 00:09:34.100 just to get more fans, just to stay the way they are. 00:09:34.300 --> 00:09:37.220 So my tip for anyone that wants to start making Youtube videos, 00:09:37.220 --> 00:09:39.640 is just the same boring reply that I've always given, 00:09:39.640 --> 00:09:42.140 which is: do it because you enjoy making it. 00:09:42.140 --> 00:09:45.280 Because if you enjoy making them, people will enjoy watching them. 00:09:45.280 --> 00:09:47.200 And if people don't watch them, 00:09:47.200 --> 00:09:50.900 then you're hav- at least having fun making them, so you can't lose anyway. 00:09:51.160 --> 00:09:54.820 In my hundred subscriber special video that I made 8 years ago.. 00:09:55.160 --> 00:09:56.240 I said this: 00:09:56.240 --> 00:09:59.800 Like, what's the next thing, do you want to be on Machinima, 00:09:59.800 --> 00:10:01.260 do you want to be famous.. 00:10:01.260 --> 00:10:04.880 Okay, I guess- I guess it's a little early to talk about those kind of stuff but, 00:10:04.880 --> 00:10:07.740 I just want to address uhh, this and say that 00:10:08.840 --> 00:10:12.160 ehh.. No! No I don't want to- *laugh* I dont want to be famous, uhh.. 00:10:12.160 --> 00:10:13.360 And I really meant it. 00:10:13.440 --> 00:10:15.700 Youtube has brought me more things than I could've ever imagined 00:10:15.700 --> 00:10:18.800 So much joy and so many experiences that I never thought that I would have- 00:10:18.800 --> 00:10:21.260 and for that I really really am truly grateful. 00:10:21.640 --> 00:10:25.740 But it's definitely been one of the- some of the worst parts of my life as well. *laughs* 00:10:25.860 --> 00:10:28.300 But it's a great learning experience! 00:10:28.300 --> 00:10:31.820 You may not believe me when I say this, but I truly am so grateful, 00:10:32.060 --> 00:10:33.240 to say honestly that 00:10:33.240 --> 00:10:37.140 I still really enjoy making videos even eight years after doing it. 00:10:37.620 --> 00:10:39.600 So thank you for watching 00:10:41.100 --> 00:10:42.660 and have fun with it 00:10:43.940 --> 00:10:44.680 BYE!