WEBVTT
Kind: captions
Language: en

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Lesson one

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Clickbaity titles
Gotchu! Didn't I?

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Smash like

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When people ask what I do for a living, older people basically

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And I say I do YouTube, I'm always met with, "Oh! That must be amazing!"

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"You must earn a lot of money!" Or, "It must be so cool to have an audience that love you!"

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And, yes. Yes, of course.

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But..

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*But am I gonna? version of a cute skrattar*

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He is gonna complain about Youtube again. Here it goes

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There's a side to YouTube

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That I think a lot of time, isn't addressed

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or at least in a way that is understandable

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for someone that doesn't make videos

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or for someone who doesn't really get YouTube

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cause the only thing they'll really see is the fame and the money

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and that's all that matters

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But we started to see more and more YouTubers and streamers and online entertainers

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come out and make videos saying:

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'I'm feeling really down' or

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'I'm actually going through a depression'

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Or maybe just completely mad

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If fame and money means that you have to be happy

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and you can't complain about anything

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are all these people just lying?

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Michael, V-Sauce here

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Let's investigate

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I'm sure there are gonna be some people that don't agree with me on this

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And I don't think this applies to everyone. It's not some rule or whatever.

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But it's very easy to be a YouTuber

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or a new upcoming YouTuber

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If you watch YouTube, I'm sure you can relate to stumbling upon someone's channel for the first time.

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You binge watch all their videos, and want more and more and more

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You watch all the videos that they produce

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And then after a while, you get kinda tired of it

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And what was once very engaging and captivating suddenly doesn't seem as interesting anymore

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I think this applies to literally anything

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Except my channel! *some weird face tf*

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But this is the reason why some YouTubers or some channels

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can rise so quickly and still go down equally fast.

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A tired example of this - I know - LeafyIsHere

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for example, maybe people don't want to give him this credit

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But he really pioneered the commentary genre on YouTube

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At least in a way that people hadn't seen before

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or at least introduced it to a lot of people

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But once it was all revealed,

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It was clear that there wasn't really much depth to his content

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Or his chin for that matter

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Smash like *laughs*
*a virtual audience claps and cheers*

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And all of a sudden, this channel that was exploding, people didn't care anymore

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and it just disappeared.

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I think every youtuber that is recognisable, has gone through this phase

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of the the 'boom' of their channel.

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Mine occured, I think in 2015 or maybe before, I don't know

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I do remember that when my channel really blew up for the first time

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It was almost the most amazing experience of my life

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because it was all positive, I didn't have any haters at the time.

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It was just me and my audience sharing this journey

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and it was just incredible

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I felt unstoppable

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I was getting all these numbers and it was this just didn't get it

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like, how is it even possible?

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BUT what comes up must go down

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And if you watch literally any other YouTuber that has been the biggest YouTuber on this platform,

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my future doesn't look very good!
*chuckles*

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Let's say you are a YouTuber, let's say you've gone though this big YouTuber 'boom'

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and you finally got what you wanted.

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you finally got recognized, finally got an audience finally got a lot money, all these things that you always wanted

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but then... people have already watched your channel and they're starting to lose interest :(

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which is inevitable for everyone on the- that makes videos.

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and suddenly the statistics that was bragging rights, eh,

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they're not as impressive anymore.

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If anything it might be better off if people, people didn't see the statistics

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but they're all there, the views are all there, everyone knows if you channel is doing good or bad

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and once you fans starts noticing that your channel isn't as doing as well as it used to be...

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they're quick to point out why, you know
*not us pewds, we love you*

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its not because i got tired of your content, its because of YOU 👉

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*serious look*

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You've changed man!

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Its easy to shift blame on others, so this is only natural.

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But this of course leads to less appeal to your content

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people are noticing, less people are watching

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which

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*brief pause*

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spirals downwards that...

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people lose even more interest because they notice other people aren't interested

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and then you feel down, thinking what am I doing wrong?

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I'm making the same content, I've always made.

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uhh
*camera zoom = self-realisation*

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I don't understand

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Man : This is... You don't understand.

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But despite feeling down, you still have to maintain this facade

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that everything is fine. Everything is great.

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people are drawn to this persona where you're energetic and

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hyper
like all the Youtube videos are

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cuz that's what people like to watch

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no one likes someone mope away, being negative on camera

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so you feel bad about your content, you feel bad about yourself and you realise :

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"Wait a minute, I'm not in such a good place as I thought I would be."

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Now im told like getting money and fame is the end goal to all things. That's how you get happy

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thats what everyone wants

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people would literally kill to be in my position, so

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what's wrong with me, why am I not as happy as I should be?

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which makes you question yourself even more and make you feel even worse

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for being not as happy as you think you should be

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and you ask yourself :

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"was I.. was I even.. happier before I started all this?"

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"Was it even worth it?"

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But, hey

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You just gotta work a little hard. You gotta suck it up and get on that grind.

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You just gotta keep making videos.

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YouTube is all about quantity

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If you keep uploading, people will keep watching.

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But now you have to work twice as hard to get people engaged

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with- what before was so easy when people watched you for the first time,

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They watched another video, another video

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Now you have to try a little harder to get people interested or twice as hard.

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And you realize you can't take a break, because

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If you take a break your numbers will fall.

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and if your numbers go down, people notice that you're failing and not doing as well.

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or maybe they'll forget about you or maybe they just won't care if you come back.

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and YouTube analytics doesn't tell if you've to go on a break, okay.

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YouTube analytics doesn't say if you go on a vacation

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So you have to keep making videos and you're stuck at constantly producing content.

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because you've to keep the numbers up cuz otherwi- if you don't, your numbers will go down

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and your numbers are going down, that means you're failing.

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and it will just keep on going that way

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What if my friends notice that my channel is doing poorly?

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are my friends even friends with me because they like me or because I have a lot of subscribers?

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You notice a lot of people online have the same amount of views

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and subscribers as their friends'

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I don't think this is a coincidence.

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A lot of people collaborate on YouTube and they build each other up and get viewers from each other.

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But that only lasts as long. That also has a lifeline on it.

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So, to maintain what you already had

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the numbers that you got, you gonna compromise a few things

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just a few things..

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Its fine
*trust senpai with this :)*

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Maybe I'll drop the facade you know. Maybe you can drop the facade,

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Maybe you'll express honestly to your audience that, you know

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I feel bad about my channel not doing as well

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Maybe you can cry on camera

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People love that

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That'll definitely get even more views. That would be great for the channel

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Maybe I can share personal stuff in my life, people like that.

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Its not really what I wanna do, but no one seems to complain, and it gets me what I want so...

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Maybe I can share my relationship or maybe i can share my breakup

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Maybe i can share my personal fight with friends or anything really.

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people want to know, so, there's nothing wrong with this right?

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Any values that you previously kept get thrown out the window

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as an desperate attempt to keep getting views

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Maybe some friendship shade-  fades

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You start asking yourself... well why were we friends to the beginning

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Am I even likable as a person?

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Well...

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Of course I am

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I'm a Youtuber ;)
*teeth sparkle with a ding, just because*

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*classic PDP chuckle*

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Maybe getting a few hundred subscribers make you feel terrible

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when it used to make you feel so good about getting it

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but because you used to get so much more

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it means nothing anymore

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and just, the numbers at this point I've just completely taken over your life.

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but maybe, thanks to all the expensive items you've got :

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The car, the house

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you can show off that lifestyle

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that's really popular on YouTube

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Kids love that, and it doesn't matter who watches my content

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as long as I get more numbers, it doesn't...who cares?

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Kids love to see what a great lifestyle a YouTuber has:

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how rich they are, what girlfriend they have

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what house they have, what cars they have. They wanna know what it's like to be famous

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They wanna know what it's like to have money

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And you're selling the same lie that - getting all these things are somehow gonna make you happy

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when it's just a lie

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This story is a mixture of, uh

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other YouTubers that I've seen, other streamers that I followed and other online people in general

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uh, and my own experience as well of what it's like to

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go from that 'boom' to...

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uh, maybe 'people don't really care' *chuckle*

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and this isn't even acknowledging the people that don't make it

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The people that put their heart and souls in making YouTube videos

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grinding harder than anyone, just to...

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get the feeling and taste of what that's like you know

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So if it's bad for a lot of big YouTubers,

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just imagine what that's like for the small YouTubers

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that don't make it

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I always think YouTube in a way as an addiction

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You get all these numbers that make you feel good, but as soon as they go down, which they will,

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People just don't know how to handle it.

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They either get really sad, or they could just go crazy.

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And we're really sorry to see this more and more

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People making a desperate attempt to maintain an audience

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Doing crazy things, just anything

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Just to get more fans. Just to stay the way they are.

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So my tip for anyone that wants to start making YouTube videos is

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the same boring reply that I always gave which is :

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Do it because you enjoy making it.

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because if you enjoy making them, people will enjoy watching them

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and if people don't watch them, then you're at least having fun making them

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so you can't lose anyway

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In my 100 subscribers special video, that I made 8 years ago

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I said this :

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Felix voiceover : Like, what's the next thing? Do you wanna be on Machinima?

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Do you wanna be famous?

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Okay, I guess, I guess it's a little early to talk about those kinds of stuff but

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I just wanna address this and say that :

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No, no I don't wanna be famous and

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and I really mean it

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YouTube has probably many things than I could ever imagine

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so much joy and so many experience that I never thought I would have and for that I am really really and truly grateful

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but it's definitely been one of the- some of the  worst parts of my life as well

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but it's a great learning experience

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You may not believe me when I say this but I truly am so grateful

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to say honestly that

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I still really enjoying making videos even eight years after doing that

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So thank you for watching

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*a pause for you to cope with the feeling that this conversation has actually come to an end :(*

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And have fun with it.

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BYE &lt;3

