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Language: en

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WTFU

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While that might look like an unfortunate
texting typo, it’s actually a hashtag for

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a matter which has recently blown up on YouTube.

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This video is going to be a little different
from what I normally do, but I would really

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appreciate it if you stuck around because
this is something that affects all of us.

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If you haven’t seen Nostalgia Critic’s
video already, please take a look. There are

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links to more information in the description,
but if you only watch one thing please make

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it his video.

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I’m going to be talking a lot about the
brony fandom and Hasbro, so prepare your pitchforks

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because we’re going to have ourselves a
good old fashioned comment war.

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Just kidding, please don’t do that.

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I’ve had my fair share of annoyances with
Content ID, same as most other YouTubers.

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The claims range from mild inconveniences,
to massive headaches which have the potential

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to shut down a channel, and anybody, yes even
you, can be at risk.

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If a beloved public video is heaven, and a
removed one is hell, then a Content ID claim

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is like limbo. In many cases it’s still
perfectly viewable, however the video becomes

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the property of someone other than the uploader,
along with any ad money it might earn. There’s

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no waiting period, and no way to fairly share
the revenue. You’re hit with a claim and

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instantly that video no longer belongs to
you, and you lose access to a number of features.

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Whether you’re making videos to earn money
or just for fun, it can be a major de-motivator

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to know your video isn’t yours anymore. YouTube's copyright system is broken and open to abuse from companies and individuals alike.

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The problems with Content ID and the nature
of Fair Use is already discussed to death

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elsewhere. There’s nothing I can say that
would be new or different. So, how about a

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story? Gather ‘round kids, it’s story
time with LittleshyFiM.

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A couple years ago, in the magical land of
YouTube, two PMVs of mine were claimed. The

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claims were clearly unfair, since the PMVs
in question were highly original and used

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little to no footage from the show. The only
real legal issue I could possibly have would

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be a trademark related matter, but as far
as copyright is concerned the claims were

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clearly issued in error. Or so I thought.

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After spending some time filling out dispute
forms, I was horrified to discover: Hasbro

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filed a takedown on the two PMVs in question.
This resulted in a copyright strike being

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placed on my channel, which has severe consequences
and can even lead to deletion and being banned

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from Youtube.

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Assuming this was all a terrible misunderstanding,
and fearing for my channel’s safety, I emailed

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Hasbro’s content management department directly.

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Here’s the never-before-seen response. Let’s
dissect it, shall we?

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“YouTube discourages its users from uploading
any content that doesn't belong entirely to

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them.”

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Well, that’s not true, YouTube is fully
aware of Fair Use and has a bunch of documentation

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on it. YouTube thrives on gaming channels
and reviews which use third-party content.

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The message then goes on to claim that they
have only three options. Steal the ad revenue,

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block the video, or take it down.

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They’re forgetting the fourth option though:
Do nothing. The intern who wrote this email

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probably got paid more in coffee than those
videos could have earned.

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“Hasbro Studios appreciates your enthusiasm
for this series.”

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Would you look at that, they do have a sense
of humor after all.

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“When you appealed the dispute ruling, YouTube
only left Hasbro with one option so that they

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may protect their content - to issue a takedown
on your videos.”

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Yes, surely that was their only option. They’re
forgetting the entire third stage of the copyright

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process on YouTube, but they are clearly hoping
I just don’t know how that works. More on

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that in a moment.

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“We do have the capability to submit a copyright
strike retraction request to YouTube on your

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behalf, which will remove the strike placed
on your channel and will restore your account

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to good standing. In order for us to do this,
you must first delete the two videos from

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your channel.”

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Okay, this is where it gets interesting. Remember
that third stage I mentioned earlier? That’s

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the counter-notification process. This is
something which is far above YouTube or Hasbro’s

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jurisdiction and involves the DMCA laws directly.
I have the option to file a legal form which

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requires a claimant to either leave the video
alone, or sue me.

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The real kicker? You can’t file a counter-notification
on a video which is deleted, and that is exactly

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what Hasbro wants me to do. Hasbro, and plenty
of other companies, are extorting YouTubers

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with legal jargon for their ad money in hopes
that we don’t understand enough enough about

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the law to fight back.

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That email is from a couple years ago, and
since then I’ve complyed to avoid trouble.

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They haven’t bothered my reuploaded PMVs
since. As far as those two videos are concerned,

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it feel like I paid off the copyright mafia
with my compliance acting as protection money.

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Hasbro still claims almost every video I upload,
and they are issuing manual claims meaning

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someone working for them actually takes the
time to browse my videos. They’re probably

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a subscriber who’s watching this video right
now. Hey, you. You suck.

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I won’t go into detail about my current
claim issues for a number of reasons, mainly

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because I was hoping this video would be a
more than just a personal rant, but I will

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speak up about some of Hasbro’s other ridiculous
claims.

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Remember Dusk’s Dawn? It was the fandom’s
first-ever full length fan episode. It contained

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completely original characters, and completely
original animation. Hasbro has had an invalid

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claim on this video for years.

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I bet you remember Pink Fluffy Unicorns Dancing
on Rainbows. Hasbro has likely earned tens

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of thousands of dollars from the millions
of views this video has received. That money

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should have gone to the individual who actually
made the video.

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Ultimately, Hasbro isn’t really the real
enemy here. I’ve received claims from fellow

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bronies who either didn’t realize the consequences
of joining a music label, or actually think

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they have the right to hours-long streams
because their track played in the background

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once. And of course there’s the claim I
got on the Not Just a Toy video for content

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which doesn’t even exist in the video being
claimed.

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In conclusion, I ask of you to please spread
the word. I’m not even asking you to share

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this video, but to spread the word about the
growing problems with the way YouTube handles

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copyright issues, and more importantly, the
way companies are abusing the system. They

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need to be held accountable in some way.

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As much as I don’t care for hashtags, #WTFU
is one I stand with. Thank you, and I hope

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to see you next time.

