Think and think and think around in circles all day long, it won't make any more sense than it will when you start taking directed action and monitoring results. Definition is given in interaction--when the eye of the beholder falls upon the beholden. What hold ye in your eyes' grip? An ever-morphing stone, soft to the touch until it is hot or rough or too smooth and slips away. Can you catch it? Do you care to?

This is not an ARG, except in the sense that you don't need to go to an Alternate Reality to see Reality for the Game that it is. Winners aren't the people explaining their strategy every step of the way: they're the ones laying down the royal flush when you least expect it.