We had something of a recording hiccup at the end, but we touch here and there on some thoughts we had while making this short.

A better way of putting my stance on marketing is this: a marketer creates a model by which he defines the world, but a model requires some assumptions because we can never know everything. If we build models of the world and always assume the earth is flat, then the models can only be useful when it doesn't matter if the world is round.

The princess model is an inaccurate one, maybe. It works sometimes, but only when certain unrelated factors are being met.