WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:01.640 - Being a CEO or entrepreneur 00:00:01.640 --> 00:00:03.215 isn't something that you typically say 00:00:03.215 --> 00:00:04.325 that you wanna be when you grow up 00:00:04.325 --> 00:00:05.172 when you're younger. 00:00:05.172 --> 00:00:08.205 People wanna be basketball players or like models 00:00:08.205 --> 00:00:10.409 'cause it's not very glamorous to be a CEO. 00:00:10.409 --> 00:00:12.346 But we're proving that like it can be fun 00:00:12.346 --> 00:00:14.483 and like you can just be like a normal person. 00:00:14.483 --> 00:00:19.283 (quirky music) 00:00:21.286 --> 00:00:22.331 I'm Erin. 00:00:22.331 --> 00:00:23.213 - And I'm Amelia. 00:00:23.213 --> 00:00:25.163 - And we run Shop Jeen together. 00:00:25.163 --> 00:00:27.439 - And we're best friends! - And we're best friends. 00:00:27.439 --> 00:00:31.107 - So I started Shop Jeen in my college dorm room 2012. 00:00:31.107 --> 00:00:32.454 And I was workin' retail jobs 00:00:32.454 --> 00:00:33.858 and just like kind of frustrated 00:00:33.858 --> 00:00:35.978 there wasn't like anything very cool 00:00:35.978 --> 00:00:39.355 for my taste online and to shop at. 00:00:39.355 --> 00:00:41.515 So Shop Jeen was born. 00:00:41.515 --> 00:00:43.790 We were really early to using Instagram 00:00:43.790 --> 00:00:46.832 and I like contribute a lot of our success to Instagram. 00:00:46.832 --> 00:00:48.759 Started using it in 2012 00:00:48.759 --> 00:00:51.313 when not that many brands or people were even on it. 00:00:51.313 --> 00:00:52.845 If you scroll pass one of our products 00:00:52.845 --> 00:00:54.331 you'll see it on the Explore page. 00:00:54.331 --> 00:00:56.352 It's like so eye-popping and catchy 00:00:56.352 --> 00:00:58.302 that like people definitely like engage with it. 00:00:58.302 --> 00:01:01.204 - And we're really active on our own personal social media 00:01:01.204 --> 00:01:03.596 like Instagram we use a lot. 00:01:03.596 --> 00:01:04.780 And yeah we just put like 00:01:04.780 --> 00:01:06.289 our kind of our whole lives out there. 00:01:06.289 --> 00:01:07.729 And I think our customers and fans 00:01:07.729 --> 00:01:09.424 like to relate to us on there. 00:01:09.424 --> 00:01:11.421 - Then 2012 I started Shop Jeen 00:01:11.421 --> 00:01:14.500 and then Amelia came on January 2013. 00:01:14.500 --> 00:01:16.543 - [Amelia] Yeah, so me and Erin met years ago. 00:01:16.543 --> 00:01:18.958 We crossed paths interning at Alexander Wang 00:01:18.958 --> 00:01:21.698 when we liked real fashion, right? 00:01:21.698 --> 00:01:22.929 - We read each other's vine, 00:01:22.929 --> 00:01:24.066 finish each other's sentences. 00:01:24.066 --> 00:01:25.506 We sleep in this bed together. 00:01:25.506 --> 00:01:26.179 - [Amelia] Oh yeah. 00:01:26.179 --> 00:01:28.269 - It's awesome to be like business partners, 00:01:28.269 --> 00:01:32.448 sisters, best friends, low-key lovers. 00:01:32.448 --> 00:01:34.050 - It's almost three years now 00:01:34.050 --> 00:01:35.699 and we're not sick of each other yet, 00:01:35.699 --> 00:01:37.185 which is pretty crazy. 00:01:37.185 --> 00:01:40.737 The first thing that we produced in-house ourselves 00:01:40.737 --> 00:01:42.432 was a line called NETGEAR90 00:01:42.432 --> 00:01:44.876 and it's an Internet-inspired 00:01:44.876 --> 00:01:47.842 really cool clothing and accessories line. 00:01:47.842 --> 00:01:50.234 The aesthetic of NETGEAR90 is just like 00:01:50.234 --> 00:01:51.372 Internet everything. 00:01:51.372 --> 00:01:53.299 It's inspired by Tumblr. 00:01:53.299 --> 00:01:56.951 There's lots of like baseball caps with like reblog symbols 00:01:56.951 --> 00:01:59.797 and you know shirts that say Yes, Daddy? 00:01:59.797 --> 00:02:02.050 and things like that. 00:02:02.050 --> 00:02:04.116 - If I had to describe my personal style, 00:02:04.116 --> 00:02:08.110 it would be hardcore, poser. 00:02:08.110 --> 00:02:09.642 I love this shirt. 00:02:09.642 --> 00:02:11.693 "I'm retired. Do it yourself." 00:02:11.693 --> 00:02:13.505 Obnoxious, annoying. 00:02:13.505 --> 00:02:17.893 - I'm wearing a really cool, double XL dinosaur hoodie. 00:02:17.893 --> 00:02:20.447 Ignorant and edgy. 00:02:20.447 --> 00:02:23.907 - Mine would be like thirsty for attention probably. 00:02:23.907 --> 00:02:25.532 - These things are pretty cool. 00:02:25.532 --> 00:02:27.622 - We should take 'em on the plane. 00:02:27.622 --> 00:02:28.458 - Yeah. 00:02:28.458 --> 00:02:29.758 We would look like such idiots. 00:02:29.758 --> 00:02:30.756 Everyone will love it. 00:02:30.756 --> 00:02:31.546 - Perfect. 00:02:31.546 --> 00:02:34.657 - Our style changes like so constantly 00:02:34.657 --> 00:02:36.886 because we like know about things 00:02:36.886 --> 00:02:37.908 before they're big. 00:02:37.908 --> 00:02:40.114 We like also discard them like very quickly 00:02:40.114 --> 00:02:42.343 because we're like, ew, we just saw it like on this person 00:02:42.343 --> 00:02:43.364 or like everywhere. 00:02:43.364 --> 00:02:44.455 It's not cool anymore. 00:02:44.455 --> 00:02:46.034 - Yeah and it's fun, it's fun. 00:02:46.034 --> 00:02:47.010 We like dressing fun. 00:02:47.010 --> 00:02:49.823 People I feel like know that we have a sense of humor 00:02:49.823 --> 00:02:52.214 and understand like pop culture 00:02:52.214 --> 00:02:53.491 and the Internet and stuff. 00:02:53.491 --> 00:02:55.186 - We definitely get people all the time 00:02:55.186 --> 00:02:56.440 who don't take us seriously 00:02:56.440 --> 00:02:57.462 because I mean look at us. 00:02:57.462 --> 00:02:58.878 We're in a bed full of pillows. 00:02:58.878 --> 00:03:01.144 The fact that we are very nonchalant 00:03:01.144 --> 00:03:02.212 and true to ourselves, 00:03:02.212 --> 00:03:04.464 we don't change for anyone. 00:03:04.464 --> 00:03:06.461 Like I will wear this to any meeting 00:03:06.461 --> 00:03:08.087 with any investor or anyone. 00:03:08.087 --> 00:03:09.898 There's no one I wouldn't wear this outfit to. 00:03:09.898 --> 00:03:11.105 If that offends you 00:03:11.105 --> 00:03:12.963 then I don't think that we should work together. 00:03:12.963 --> 00:03:14.658 The best part about running this business 00:03:14.658 --> 00:03:16.863 is the connection that we have with our customers. 00:03:16.863 --> 00:03:18.416 We get comments in Instagram 00:03:18.416 --> 00:03:19.810 all the time. 00:03:19.810 --> 00:03:22.294 People saying that we have like changed their lives 00:03:22.294 --> 00:03:24.151 that they don't feel like they belong 00:03:24.151 --> 00:03:25.846 and that when they come to our website, 00:03:25.846 --> 00:03:28.006 they feel like someone understands them. 00:03:28.006 --> 00:03:31.094 And to think about what we're doing in that way 00:03:31.094 --> 00:03:33.068 that it's like inspiring people 00:03:33.068 --> 00:03:35.147 and like really impacting people's lives 00:03:35.147 --> 00:03:37.260 and making them more comfortable with who they are 00:03:37.260 --> 00:03:39.791 able to express themselves through style 00:03:39.791 --> 00:03:42.486 and like fit in and like feel like 00:03:42.486 --> 00:03:44.058 it's okay to be just who they are 00:03:44.058 --> 00:03:45.614 like that is the most rewarding thing 00:03:45.614 --> 00:03:47.216 at the end of the day, hands down. 00:03:47.216 --> 00:03:51.355 - There's a rumor that we're lesbians on the Internet. 00:03:51.355 --> 00:03:53.248 (laughs) Stop! 00:03:53.248 --> 00:03:54.200 So dramatic. 00:03:54.200 --> 00:03:55.265 - (laughs) I try.