- Sex, beauty, modeling campaign, you know?
- Yeah.
- But in your head you're thinking bitch, bitch,
bitch, bitch, but it comes across on your face
like really, really elegantly.
I'm Eugene Lee Yang and I'm a video producer
at Buzzfeed Motion Pictures.
- Many people think that we're just actors
but we're actually also writers, producers,
directors, editors.
We essentially do everything from top to bottom
on a shoot.
I'm responsible for a lot of the bigger hits
that we've had virally.
I am just very particular about how I want
my videos to come out.
The company is expecting me to create one big
viral video per month that will really just
knock it out of the park across platforms.
That's a lot of pressure to be under
but I strive under that pressure.
I have one big concept that I've always wanted to do,
wedding dresses across the world.
What I envision is this huge runway show
that just showcases gorgeous, expensive gowns
that women either historically or today would be
able to wear for their wedding day.
And just have them strut the fuck out.
- Hey, Eugene.
- Hey, Andrew.
Andrew Gauthier is the Executive Producer
of Buzzfeed Motion Pictures.
So I'm excited to see how well he takes the idea
of wedding dresses around the world.
- So what's your video this month?
- Oh, well, okay.
I really wanted to do something with wedding gowns.
- [Andrew] How do you think it's going to do, though?
- I think this will blow up.
- And you really think you can do it by deadline?
- I think I can get it done in one week.
I just need--
- [Andrew] I don't believe you're actually going
to get it done by then.
- No, I don't think I can.
I need a lot of time.
- [Andrew] I honestly don't know about that.
- We're talking about around the world.
This needs a lot of prep time.
- [Andrew] All right, all right, this is on you.
- Don't worry about it, I got this.
- [Andrew] Okay.
- Cool, well, enjoy your trip in London.
- [Andrew] Okay, yeah, let's connect when I get back.
- All right.
- [Andrew] Just make it work.
- I will.
I'll fucking do it, I always do it.
Hey, hey, don't fall out the window.
Come here, come here.
I think people might associate me,
even within Buzzfeed, as someone who has
ridiculously high standards but for me I just think
sometimes quality comes at a cost
and that cost can be people's comfort.
- He demands so much of the people around him,
maybe to the point where he doesn't think a lot
about the people around him.
- I don't think that he puts a crazy amount of pressure
on people, I think that people see how much pressure
he puts on himself and then they're just like,
"Oh God, I have to make this perfect."
- What people don't know about Buzzfeed crews
is that we don't have crews.
We actually use our own interns.
For the time being, I have luckily been assigned
two different interns.
The first intern I have is Caroline
who will primarily be focused more on the production side.
- I've just heard that it's going to be intense
a lot of, what's the word?
Shoot.
Just like really intense.
- Jazzmine, my second intern, will be focused more
on the style aspect but she is pretty green
to production and film sets.
- If I need to be coached through it, then I do,
but if not, I'll just act like I know what I'm doing
and make sure it looks good.
- I'm super worried because I haven't worked
with these interns before and this is really the first time
where, you know, all eyes are really on me
as a producer and a director and as an editor
to make something fantastic because if it is fantastic,
you get to see how great I was but if it sucks, then
you get to see how much bullshit I'm spewing right now.
So it better be good.
Kari, as my research liaison, I just need to know
how many wedding dresses we can get from how many
different countries and hopefully we can pull together
like, I don't know, 10 to 20.
- 10 to 20?
- 10 to 20 just to start and then we'll see--
- You're going to need to narrow it down, man.
- Let's say world right now but if you have to
whittle it down, I would say I'm comfortable
with looking at Asia.
- This may have to just be Asian.
- Okay, cool, so if you can start researching access
to fashion designers who are from that country
and really represent that style authentically.
- We're definitely going to need to find out
who we're going with internationally because
we're going to have to get it through customs too.
- We don't get special customs treatment?
- No.
- Can you just be like, "It's for a Buzzfeed video"?
- No, they will laugh at you.
- Okay, well, Caroline, Jazzmine, who are you?
- Liana.
- Liana, are you, is she my other intern?
- [Angela] Yes.
- I just found out today that I was going to be
on this shoot.
- You guys, we're going to be fine, we're going to be great.
Sorry, I'm just getting caught up on all this.
I've actually secured five different designers
from each country and then one extra designer
who's doing the traditional Western style gown.
Actually, the Afghan designer is the cousin
to the crown prince of Afghanistan.
- So really legit.
- Yeah, she basically just designs for diplomats
and royalty.
- You're so annoying.
- I've been talking to a designer in Thailand,
she's going to be sending dresses from New York.
- In Thailand?
- Yeah, she's in Thailand.
This will be around the budget.
- Okay, what are the countries that are represented?
- The countries that are represented,
I've whittled it down to Korea, Vietnam,
Afghanistan, Thailand, and India.
- All right, one, two, three, here we go.
This is really tall.
(perky music)
- All we have to do is put the plexiglass down.
Which is going to serve as a runway.
We're going to finish the lighting.
I'm aiming at getting our first shot off at 10:00 AM.
- I have my Fitbit on with my heartrate monitor.
I'm going to keep track of that and keep it mellow.
- Watch the gowns with the coffee.
Okay, no, watch the bottom, watch the bottom of the gowns.
- Oh Lord.
- Yeah, okay, just be careful.
- Have mercy on us.
- Try to get on for first shot at 11 now.
That's my goal.
so I want to get it centered because this is going to be
how it's lying.
There's a black spot right there.
Can we move that black spot?
What is that?
Is that lint?
Like a quarter inch back, no, it was a little too--
No, like an eighth of an inch, just a little bit
to your right, Shayne, just a tiny bit.
No, you're just rotating it.
Caroline, lift with him and pull it slightly to your right,
Shayne, very slightly, stop.
- Like right now?
Oh, Jesus.
- The first shot will be when the first shot
decides to happen.
Just got to make sure it's all perfect.
That was a ninja move.
- Yeah, it was, I saw that.
- It's kind of watery, it's okay.
- Cool.
- Thank you for making this.
Jazzmine!
No, this is the Thai jewelry.
There should be a Ralph's paper bag that has
all of the jewelry in it.
- I'll go re-look for you.
- I would sprint and make sure it's there.
Oh, here we go
- [Voiceover] Yay!
- God, my brain, this is like $10,000 worth of jewelry.
Can we take the zebra stripes off of that?
I'm going to play the music that it will actually be to.
All right.
- Hold on. - [Eugene] And.
- Wait, how do I get out?
- Caroline, you good?
- Yes.
- Let's roll cameras.
Music.
You're actually on the wedding aisle, okay?
You're walking down to your husband right here
and action!
- Hi, my name is Michelle Hebert
and I'm one of the designers on set today.
- You're going to hit, hit, turn left.
Really breathe like boom, boom, boom.
- [Jazzmine] Why isn't Eugene in a dress?
- You always want to be kind of like 31ish degrees
- Okay.
- So it's not here and it's not like here,
it's like right there.
I think this should be lower, slightly.
I don't want to make the designer mad.
- Hi, I'm Kathryn Waldron and I'm the makeup artist.
- He's very professional but he's freaking crazy.
- Gorgeous, gorgeous, gorgeous, yes, yes!
All your jewelry feels so good
but you can't have it because it's mine
because I'm the queen of Thailand.
Whatever, loser, flip out, good, yes!
Cut.
You guys are good on that camera, right?
- Yes.
- [Eugene] All right, let's switch lenses.
- I'm the designer for the Afghan clothes.
- So one of the models was too thin for the dresses
so they called me in.
- And turn to camera and pose.
Oh, wow.
I'm Sofia, I'm not a model, I don't know how to model.
You were amazing.
- I'm the designer for the Vietnamese bride.
- Circle, right?
Perfect, perfect, perfect.
And set, model.
We are over halfway through now.
You are all doing an amazing job.
- My mom's designs for the traditional Korean dress.
- Yeah, you are working that dress, beautiful.
For Korea! Turn!
- I'm here to provide henna design.
- You know who the queen is, oh yes, it's you.
You can exit, get out of there.
Whatever bitches.
One more time.
I want you to really sell this last stare.
Walk away and stare at them.
Stare at them, stare at them, stare at them.
Turn, yes!
Yes, yes, yes, yes, yes!
And, cut.
That's a wrap.
Yeah!
Let's get you out of those gorgeous clothes
and into like a pizza box, I'm hungry.
- I want to learn more about big sets
and how we can use this space to create.
Sorry, it's late.
I can't think very well.
- I'm taking away like opening up people's minds
and I'm really passionate about that as well.
- I know I can be a bit of an ass sometimes
but, you know, that's just Asian parenting
rule number one.
You know?
You've got to be strict.
You've got to get everything down because
in the end, they're going to succeed
and they succeeded today, they were great.
So I've been editing about three days now.
I see about a million mistakes that were made.
Sofia was wearing leggings under the dress
so I have to cut around fucking leggings
but it's cool.
But, you know, things like that, you don't notice it
on a shoot and you sit here and then you're like,
"Fuck! Everything is wrong."
That's kind of how I think most filmmakers see
footage is everything looks bad.
You know, otherwise I think it looks pretty damn good
for what we were given.
I think everyone involved on the shoot,
from the fashion designers to the models
to all of the interns and the crew did an amazing job
and I'm so proud of what we accomplished
with such little means.
It's always like comparing it to having a baby.
Not nearly as painful, well--
I don't know what it's like to have a baby
but it was pretty painful.
I feel like I just pushed out a human out
of my phantom vagina.
So, yeah, it's about to be unleashed upon the world,
Wedding Dresses Across Asia
and I really hope you guys enjoy it.
(upbeat music)