WEBVTT
Kind: captions
Language: en

00:00:00.137 --> 00:00:05.128
(moving piano music)

00:00:07.158 --> 00:00:10.842
- We wanted to rethink food.

00:00:11.112 --> 00:00:14.951
And create something extraordinary.

00:00:16.687 --> 00:00:19.740
Introducing, Fri.

00:00:22.396 --> 00:00:25.687
Carefully preserving color and texture

00:00:25.687 --> 00:00:28.470
permitted our most elegant model yet.

00:00:29.243 --> 00:00:31.599
We combined multiple incarnations of oil

00:00:31.599 --> 00:00:34.891
to create an all-permeating substance

00:00:34.891 --> 00:00:37.450
we like to call Smart Grease.

00:00:38.159 --> 00:00:41.071
Smart Grease allows the
user to know exactly

00:00:41.071 --> 00:00:45.136
where Fri is, or where it has ever been.

00:00:47.390 --> 00:00:51.475
Fri. Enhanced food for the modern world.

00:00:52.285 --> 00:00:53.911
But that's not all.

00:00:53.911 --> 00:00:57.535
Introducing, Nugget.

00:00:59.479 --> 00:01:04.479
Nugget is what happens
when machinery meets meat.

00:01:05.221 --> 00:01:10.023
When you look at Nugget, you
see not the contents inside.

00:01:10.402 --> 00:01:13.420
You see the breading outside.

00:01:14.141 --> 00:01:15.714
That was intentional.

00:01:16.741 --> 00:01:20.459
Inside this advanced piece of food, we can

00:01:20.459 --> 00:01:23.557
examine the complexity
that makes up this product.

00:01:24.320 --> 00:01:27.469
To change the way we experience

00:01:27.469 --> 00:01:31.040
chicken is to change chicken itself.

00:01:33.767 --> 00:01:35.957
Oh, and, one more thing.

00:01:38.223 --> 00:01:39.003
Mac.

00:01:40.520 --> 00:01:43.907
We have refined, and refined, and...

00:01:45.364 --> 00:01:48.472
Refined basic ingredients.

00:01:50.362 --> 00:01:52.637
The sesame seeds on the bun are

00:01:52.637 --> 00:01:55.725
there because we put them there.

00:01:57.473 --> 00:02:02.458
The feel of the Mac is
somewhere between firm and soft.

00:02:04.401 --> 00:02:06.697
The people who are hungry enough

00:02:06.697 --> 00:02:10.374
to eat the Mac are those who do.

00:02:11.309 --> 00:02:16.298
(moving piano music)