You can find more information on what ALS Awareness do on their website
http://www.alsa.org/

More on the ice bucket challenge here
http://www.alsa.org/fight-als/ice-bucket-challenge.html

And if you want to donate yourself, you can here!
https://secure2.convio.net/alsa/site/Donation2;jsessionid=4145A3E8C1E4511788E92524F7425336.app202b?df_id=27420&27420.donation=form1